About Us

Business Strategy

At SingHaiyi, we adopt a four-pronged business strategy in line with our vision to be a premier, well-rounded real estate company in property development, investment and management in our operational geographies. These strategies include:

  • 6 development projects in Singapore and US completed since 2013.
  • 6 ongoing development projects in Singapore and US.
  • For more information about our portfolio, please  click here.

  • Proactive strategy to identify pockets of opportunities at reasonable prices to ensure attractive returns.
  • Since 2013, SingHaiyi has acquired 6 development projects and 5 recent en bloc acquisitions.

  • Management of key assets including our first commercial asset 9 Penang Road and recent residential projects such as The Gazania, The Lilium and Parc Clematis which we are managing the redevelopment, and sales and marketing efforts of the projects with a 50.0% stake.
  • Owns 35.0% stake through the general partner of the ARA Harmony Fund III, with whom we actively engage to manage tenant mix.
  • Embark on joint ventures, including recent successful joint tender for the collective purchase of Maxwell House, for redevelopment into a commercial and residential mixed-use development.
  • Joint acquisition of Peace Centre and Peace Mansion with joint venture partners. SingHaiyi will co-manage the sales, marketing and redevelopment of the project.

  • Strong project pipeline consisting of The Gazania, The Lilium, Parc Clematis and 9 Penang Road, provides clear earnings visibility for the Group.
  • Strengthen income stability and market diversification by investing in Australia-listed Cromwell Property Group, one of the largest property players in Australia. This provides an additional stable income stream and is a beachhead to better understand the Australian market and capitalise on any business opportunity.
  • Leverage strategic partnerships, resources and network of controlling shareholder to optimise capital structure and enjoy enhanced deal flow.
  • Other strategic partnerships including the recent successful joint tender for the collective purchase of Maxwell House, Peace Centre and Peace Mansion. These joint ventures allow for SingHaiyi's involvement in larger scale developments while lowering the risks involved.
  • Well-positioned for the future with continued network and capabilities expansion in overseas markets.
  • Diversify investments and expand current portfolio of property developments and acquisitions that yield growth and profitability.
  • Equipped with the necessary flexibility and agility to navigate the challenges faced in the market, as a leading private real estate company.

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