Braddell Height Community Club Fund Raising
SingHaiyi participated in the Braddell Height Community Club Fund Raising activity, which aims to revitalise and revamp the 20-year old community club. While the government will bear 90% of the upgrading costs, the community centre will raise the remainder by itself. The donation will help fund the club's upgrading works and organise more community events to strengthen social cohesion and racial harmony in the community.
Donation to SIAS
At SingHaiyi, we believe in the importance of investor education and the promotion of good corporate governance practices and transparency. As such, we have pledged our support and donated to the Securities Investors Association of Singapore ("SIAS"), a non-profit organisation and watchdog for investor rights in Singapore on 24 May 2019.
SingHaiyi also participated in REDAS' fund raising efforts in support of the KidSTART program. Operated by the Early Childhood Development Agency ("ECDA"), KidSTART aims to build an 'ecosystem of support' around vulnerable children from low-income families, for their holistic development and help them grow up in a safe and secure home environment. KidSTART is a pilot programme for low-income and vulnerable young children. It seeks to provide new forms of support for child development strengthen holistic support for families when required, and monitor the developmental progress of children from birth onwards.
KidSTART was rolled out since July 2016, and about 1,000 children living in the pilot sites – Kreta Ayer, Bukit Merah, Taman Jurong, Boon Lay and Geylang Serai – are expected to benefit from the pilot programme. As of May 2018, over 800 children are receiving KidSTART support.
UOB Chinese New Year Charity 2020
SingHaiyi Group participated in UOB's Chinese New Year Charity 2020 and made a donation to support the less fortunate in our community. This year, more than S$1.8 million was raised for local charities at the bank's annual fundraiser.
Beneficiaries for this year's events include the Central Singapore Community Development Council, The Business Times Budding Artists Fund, The Straits Times School Pocket Money Fund, and Very Special Arts.
Girl Scout Cookies
The Tri-County Mall is a proud Cookie Booth Sponsor for the Girl Scouts of Western Ohio. The Cookie Booth event not only helps to improve community outreach but also builds awareness of the mall among the community and on social media. The program, which is the largest girl-led entrepreneurial program for girls in the world, helps Girl Scouts earn money for fun, educational activities and community projects while also playing a huge role in transforming them into a G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ as they learn essential life skills that will stay with them forever. We hope to encourage the young women of tomorrow and also play a part in empowering them through this strategic partnership.
Law Enforcement Expo 2019
SingHaiyi is proud to host the Law Enforcement Expo once again at the Tri-County Mall. Held on June 2, the Law Enforcement Expo is an annual event that promotes public awareness and concern about crime, and educates the community on self-help in crime prevention. The Springdale Police Department was also at the event with their equipment and vehicles to engage the community.
Pretty in Pink with Mix 94.9
The Tri-County Mall returned as a sponsor for Mix 94.9's Pretty in Pink event, a celebration in which individuals can nominate breast cancer survivors across the Tri-State region to participate in a night out of drinks, dinner and raffles, and share their stories with other survivors. As a sponsor, SingHaiyi donated Tri-County mall gift cards and prizes for the cancer survivors. This served as a great way for the mall to give back to the community and also gain exposure on-air.
Safety Town 2019
The Safety Town Programme is an annual community programme which prepares children for pre-school by teaching them the basics of personal safety, road safety, and fire safety. In its 58th year running, the programme was proudly hosted by the Tri-County mall for the fourth consecutive year. Held in the month of July in 2019, the Safety Town Programme is supported by the Springdale Police & Fire Departments, Girl Scouts of Western Ohio and the Tri-County Mall.
Similar to previous years, the programme continued to receive positive feedback from parents and our partners. We are proud of this success and hope to continue hosting this important community programme in the future.