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About Us

Business Strategy

At SingHaiyi, we adopt a four-pronged business strategy in line with our vision to be a premier, well-rounded real estate company in property development, investment and management in our operational geographies. These strategies include:

  • 9 development projects in Singapore and US completed since 2013.
  • 8 ongoing development projects in Singapore and US.
  • For more information about our portfolio, please  click here.

  • Proactive strategy to identify pockets of opportunities at reasonable prices to ensure attractive returns.

  • Management of key assets including our first commercial asset 9 Penang Road and recent residential projects such as The Gazania, The Lilium and Parc Clematis which we are managing the redevelopment, and sales and marketing efforts of the projects with a 50.0% stake.
  • Owns 35.0% stake through the general partner of the ARA Harmony Fund III, with whom we actively engage to manage tenant mix.
  • Embark on joint ventures, including recent successful joint tender for the collective purchase of Maxwell House, Peace Centre and Peace Mansion, Park View Mansions, 8 Shenton Way and Golden Mile Complex.

  • Strong project pipeline consisting of The Gazania, The Lilium, Parc Clematis and 9 Penang Road, provides clear earnings visibility for the Group.
  • Leverage strategic partnerships, resources and network of controlling shareholder to optimise capital structure and enjoy enhanced deal flow.
  • Other strategic partnerships including the recent successful joint tender for the collective purchase of Maxwell House, Peace Centre and Peace Mansion, Park View Mansions, 8 Shenton Way and Golden Mile Complex. These joint ventures allow for SingHaiyi's involvement in larger scale developments while lowering the risks involved.
  • Well-positioned for the future with continued network and capabilities expansion in overseas markets.
  • Diversify investments and expand current portfolio of property developments and acquisitions that yield growth and profitability.
  • Equipped with the necessary flexibility and agility to navigate the challenges faced in the market, as a leading private real estate company.

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